HR Transformation in Morocco: The 3 Major Lessons from the Field According to Trusted Advisors

Q&A with Meryem Loukili, Executive Director at Trusted Advisors

What lessons have you learned from the HR transformations you have supported in recent years in Morocco?

Recent HR transformations in Morocco have highlighted the crucial importance of organizational agility and employee buy-in to change. Three major lessons emerge:

• Strategic alignment : Successful projects are those where HR transformations are directly aligned with the company's overall strategy. When HR objectives are clearly linked to business performance, employee engagement naturally increases.

• The human factor above all : Successful initiatives systematically place people at the heart of change. Taking into account employees' expectations, fears, and needs is essential to sustaining the transformation.

• Ongoing support : The projects where we observed the best results were those where support was structured, regular, and involved active monitoring of behavioral and cultural changes throughout the process.

What are the most common expectations of Moroccan HR managers in terms of digitalization and artificial intelligence?

Moroccan HR managers mainly expect digitalization and AI to bring them:

• Better operational efficiency , particularly in administrative management and recruitment, in order to focus on strategic missions with high added value.

• Accurate predictive analyses of future talent and skills to anticipate training and internal mobility needs.

• A more fluid and personalized employee experience , enabling increased retention and enhanced attractiveness to young digital talents.

How have LinkedIn solutions actually helped your clients meet their HR challenges?

LinkedIn solutions have had a significant impact on our clients by addressing three key challenges:

• Talent Identification and Attraction : Thanks to solutions such as LinkedIn Talent Insights, our clients have been able to gain a detailed view of the talent market, better target their recruitment campaigns, and attract qualified candidates more quickly.

• Strengthened employer brand : The strategic use of LinkedIn allows our clients to promote their corporate culture, thus increasing their visibility among sought-after profiles.

• Training and skills development : LinkedIn Learning has helped democratize access to training by offering personalized paths that precisely meet the development needs of employees.

What resistance or fears do you observe regarding the integration of AI into HR practices, and how do you overcome them?

The main fears we encounter when integrating AI are:

• The fear of replacing humans : We explain that AI is not intended to replace but to amplify human capabilities, freeing HR teams from repetitive tasks to focus on higher value-added missions.

• Concerns related to the protection of personal data : We insist on transparency, ethics, and regulatory compliance, supporting our clients in integrating responsible, transparent solutions that comply with the Moroccan and international GDPR.

• Cultural resistance to change : We overcome this resistance through active teaching, demonstrating the concrete benefits of AI through tangible examples and testimonials from companies that have successfully completed their digital transformation.

Biography LOUKILI Meryem

Meryem Loukili is the Managing Director of Trusted Advisors, a Moroccan consulting firm specializing in strategic support, organizational transformation, and skills development. She has held this position since November 2021. With over 15 years of experience in consulting and change management, Meryem Loukili has led major projects in diverse sectors such as banking, telecommunications, and industry. Since taking up her position at Trusted Advisors, she has driven a dynamic of innovation, focusing on agile solutions adapted to the new challenges facing Moroccan companies. She favors human-centered approaches, combining skills assessment, training engineering, and the deployment of interactive educational tools. Her career demonstrates a constant commitment to operational excellence and innovation in the field of human resources.